English Composition 

Professor Jesse Miller

Cassandra Kuplast

September 14th, 2019

                                                         Journal #4

I found the second passage on the first page of “The End of Food” very intriguing, and I thought it hints at a primitive role food plays in America. Rob Rhinehart, the star of the article, talks about how he views food currently. He talked about how he viewed food as “such a large burden” because of how tightly he was penny-pinching. He was eating the cheapest food possible, which in America, is fast food. After living off of McDonald’s and Little Caeser’s, Rhinehart mentioned how “he felt like he was going to die.” I found this passage interesting, because the cheapest food we have to offer in America is also the most unhealthy. People are trying to survive off of this food, and it offers little to no nutrition. 

I thought the second passage of the third page was interesting as well. Widdicombe discusses how the media that was covering Soylent depicted it as “the end of food”, but that was not the intention. Rhinehart discussed how it was merely a nutritional substitute, and how most of the enjoyment of food doesn’t come from the food itself. Rhinehart contemplated the idea that most of the celebration surrounding food comes from the socialization that accompanies it. 

The second passage of the fourth page provided interesting points as well. It was discussing how Rhinehart has ageless features, and how that may positively affect the marketing of Soylent. If consumers are viewing commercials starring a good looking, age-defying man, they will be more inclined to buy the product, hoping that they will look more like him in the future. I think these passages are helpful to my essay because they offer different views on multiple topics. It allows the reader to consider how different factors affect the production and conception of Soylent.